Every year more books are published on the same theme—how to become and stay creative. The answers are the same in every single one of them. Work, work, work, consume as many influences as possible, and don’t limit yourself. Creativity is a practiced habit. Start making lists, making doodles, and thinking of how to solve problems differently, and don’t stop—make it a habit.

So, why are so many books published on this theme? Why is it necessary to continue to publish more and more material that says the same thing? Because publishers know that people are lazy. We continue to look for an easier answer than “work at it and don’t stop.” Publishers know that people will continue to buy the books because people will keep looking rather than practicing. 

I’ve got news people. Creativity isn’t alchemy. The magical end product isn’t really magical. It is the product of exercising the habit of creativity. Create things every day. Don’t stop. Consume as many books, movies, magazine, music, philosophy, etc., et. al. as you can, and allow yourself time to digest it.

You don’t need a book to be creative. Just start and don’t stop. Don’t let fear of failure limit your potential.